I first heard of the CW show Crazy Ex-Girlfriend when I saw an advertisement for it at the subway station nearest my apartment. The poster featured a woman in a pink dress holding a heart-shaped balloon, the show’s title beside her in the boldest typeface possible: CRAZY EX-GIRLFRIEND.Beneath that, a rogue feminist had pasted a sticker, one I’ve seen plastered to many different subway displays — usually plastic surgery ads with language implying that if you have boobs, they probably aren’t big enough. The sticker says: This insults women. I looked at the ad for a few moments more, thought, ‘huh, I guess that’s true,’ and continued on my way.

It wasn’t until a few months later that I listened to an episode of Pop Culture Happy Hour — one of my most trusted sources for recommendations — and learned, to my surprise, that Crazy Ex-Girlfriend is not an insult to women at all. In fact, it’s kind of the opposite.

It’s been more than a year since then, and with its third season premiering later this month, Rachel Bloom’s absurdist musical comedy Crazy Ex-Girlfriend has wormed its way into the hearts of many, myself (and Emmy voters) included. However, despite the show’s critical acclaim, there are still quite a few people who haven’t watched it and don’t plan to anytime soon, either because they have preconceived notions about it based on the title (like I used to), or because there is, quite frankly, a shitload of good television to catch up on, and the CW doesn’t have the best track record when it comes to “peak TV.”

So, if you’re one of those people who has yet to give Crazy Ex-Girlfriend a chance, I am writing this for YOU — to convince you that if you aren’t watching it yet, you really, really should be. You can find my top five reasons after the cut.